Crea Reality is an app for a customer-oriented interactive sale advise. It’s powered by augmented reality to help the optician in high-value ophthalmic lenses sale process.

The app is able to simulate the behavior of all kind of ophthalmic lenses in the market: Progressive, Bifocal, Single Vision, Indoor, polarized photochromic and major coatings. The scope is to let the customer experience and appreciate in real-time and in a real-life environment the benefits of a specific lens or coating compared to a cheaper one.

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